What did you want to be when you were a kid?
A rock star
What are your three favorite internet sites?
YouTube, Google and Facebook. At least those are the ones I use most often
What makes you nervous?
People that don’t talk
What’s the most challenging aspect of your job?
Dealing with a lot of different personalities and personal agendas
If you were the lead in a movie, who would you be and what movie?
Michael Douglas in “The Game” or Ricardo Darin in “Nueve Reinas”
Best music band/movie/sport?
Dream Theater & Rush, The Godfather & Deconstructing Harry, Futbol & Football
What is the worst gift you’ve received?
There’s no need to embarrass anyone
What are your biggest pet peeves when sales people call on you?
Calling me at 5:30PM on a Friday with something not even remotely urgent
If you were a super-hero, what powers would you have?
Read people’s mind
Would you rather trade intelligence for looks or looks for intelligence?
It depends on how dumb I would become or how ugly I would look
If you could choose to do anything for a day, what would it be?
Play drums at Madison Square Garden
If you were stranded on a deserted island what would you want with you?
What has been your biggest challenge?
The biggest challenge is going to be the next challenge. That’s my motivation!
If you could ask your future self-one question what would it be?
Am I going to finally become a rock star?
Win the lottery or find your perfect job?
Lottery (even though the size of the price could make me change my mind)
What is your biggest success up until now?
What does your perfect day look like?
Does the perfect day actually exist? No way!
If you could go back in time, what year would you travel to?
1982 & 1983. I had a lot of fun those years. I’d love to go back with the experience I have now
If someone were to make a movie about your life. What actor would play your role?
What three things do you think of most each day?
My wife, my kids and work
What is the most difficult part of your work?
Dealing with a lot of personalities and personal agendas
If you had a warning label, what would it say?
Are you ready?
What’s the best decision you’ve ever made in business or marketing?
Building GroupM Multicultural
What’s your drink of choice?
Coffee during the day, red wine at night, beer on the weekend
What was your first job?
Selling parcels of land that I didn’t even know where they were
What is the best compliment you have ever received?
You are really good at negotiating
What is your first thought when you wake up in the morning?
Nothing. I don’t function until I get the first coffee
What’s your motto in marketing?
Everything is possible
If you had a year off, what would you do?
Who is the most intelligent person you know?
Every person (and every occasion) always teaches you something. Choosing one would be unfair.
If you have to choose one marketing campaign that have surprised you, which would it be?
‘Like a Girl’ from Always. Amazing!
In 5 words, how would you describe the Hispanic market now?
I would put it in 4: The source of growth
And in 12 months? (related above)
A consumer (not a specific effort) that every brand must engage with if it really wants to win and grow
Do you have anyone you go to for advice?
Depends on what kind of advice I’m looking for but usually my wife
What is the first thing you do in the morning?
Pee and check my phone (simultaneously)
How would your colleagues or employees describe you?
I don’t know. You should ask them. Pain in the ass I guess
What’s your most used phrase?
Nothing is impossible
Who is your hero?
Racer X from Speed Racer
What motivates you to work hard?
Discovering what is next before others do it
What makes you laugh the most?
Which of the five sense would you say is your strongest?
The sixth one
What would you consider your best achievement to date?
What’s your favorite swear word?
“Fuck” I guess but mostly the ones in “Argentinian” Spanish. They really sound powerful
What marketing terminology are you most tired of hearing?
What’s the best piece of advice anyone has ever given you?
A problem is something you can fix. The rest are facts that you have to deal with