Gonzalo Del Fa.


Entrevista, Happy Hour, Cultura.

<span>Gonzalo Del Fa, President at GroupM Multicultural.</span>

Gonzalo Del Fa, President at GroupM Multicultural.

What did you want to be when you were a kid?

A rock star

What are your three favorite internet sites?

YouTube, Google and Facebook. At least those are the ones I use most often

What makes you nervous?

People that don’t talk

What’s the most challenging aspect of your job?

Dealing with a lot of different personalities and personal agendas

If you were the lead in a movie, who would you be and what movie?

Michael Douglas in “The Game” or Ricardo Darin in “Nueve Reinas”

Best music band/movie/sport?

Dream Theater & Rush, The Godfather & Deconstructing Harry, Futbol & Football

What is the worst gift you’ve received?

There’s no need to embarrass anyone

What are your biggest pet peeves when sales people call on you?

Calling me at 5:30PM on a Friday with something not even remotely urgent

If you were a super-hero, what powers would you have?

Read people’s mind

Would you rather trade intelligence for looks or looks for intelligence?

It depends on how dumb I would become or how ugly I would look

If you could choose to do anything for a day, what would it be?

Play drums at Madison Square Garden

If you were stranded on a deserted island what would you want with you?

A Victorinox

What has been your biggest challenge?

The biggest challenge is going to be the next challenge. That’s my motivation!

If you could ask your future self-one question what would it be?

Am I going to finally become a rock star?

Win the lottery or find your perfect job?

Lottery (even though the size of the price could make me change my mind)

What is your biggest success up until now?

GroupM Multicultural

What does your perfect day look like?

Does the perfect day actually exist? No way!

If you could go back in time, what year would you travel to?

1982 & 1983. I had a lot of fun those years. I’d love to go back with the experience I have now

If someone were to make a movie about your life. What actor would play your role?

Johnny Depp

What three things do you think of most each day?
My wife, my kids and work

What is the most difficult part of your work?

Dealing with a lot of personalities and personal agendas

If you had a warning label, what would it say?

Are you ready?

What’s the best decision you’ve ever made in business or marketing?

Building GroupM Multicultural

What’s your drink of choice?

Coffee during the day, red wine at night, beer on the weekend

What was your first job?

Selling parcels of land that I didn’t even know where they were

What is the best compliment you have ever received?

You are really good at negotiating

What is your first thought when you wake up in the morning?

Nothing. I don’t function until I get the first coffee

What’s your motto in marketing?

Everything is possible

If you had a year off, what would you do?


Who is the most intelligent person you know?

Every person (and every occasion) always teaches you something. Choosing one would be unfair.

Gonzalo de Fa.

If you have to choose one marketing campaign that have surprised you, which would it be?

‘Like a Girl’ from Always. Amazing!

In 5 words, how would you describe the Hispanic market now?

I would put it in 4: The source of growth

And in 12 months? (related above)

A consumer (not a specific effort) that every brand must engage with if it really wants to win and grow

Do you have anyone you go to for advice?

Depends on what kind of advice I’m looking for but usually my wife

What is the first thing you do in the morning?

Pee and check my phone (simultaneously)

How would your colleagues or employees describe you?

I don’t know. You should ask them. Pain in the ass I guess

What’s your most used phrase?
Nothing is impossible

Who is your hero?

Racer X from Speed Racer

What motivates you to work hard?

Discovering what is next before others do it

What makes you laugh the most?

Dark humor

Which of the five sense would you say is your strongest?

The sixth one

What would you consider your best achievement to date?

GroupM Multicultural

What’s your favorite swear word?

“Fuck” I guess but mostly the ones in “Argentinian” Spanish. They really sound powerful

What marketing terminology are you most tired of hearing?

Total Market

What’s the best piece of advice anyone has ever given you?

A problem is something you can fix. The rest are facts that you have to deal with