FUELERS TV

A video content campaign featuring 10 webisodes fueled by curiosity and originality, driven by local Hispanic tastemakers who give tips on the coolest/best places to go shopping, eating, record shopping, antiquing and more in their hometowns. Main objective was to associate brand with Hispanic Millennials 25-54 through appealing custom content

FUELERS TV

SCOPE OF WORK

1 - Concept creation

2 - Social Influencers crowdsourcing

3 - Pre-production, production, post-production, distribution and promotion of 10 webisodes plus 1 promo video

4 - Digital Execution:

  • Branding Online Media - Rich & Standard units
  • Native Advertising Units to promote episodes (creative by IM Studio ñ)
  • Social Media promotional planning and amplification
  • Website Design, Creation & Maintenance
  • Responsive HTML coding for mobile/tablet
  • Measurements and Analytics: weekly reports and campaign optimization

RESULTS

  • 90,000 views (exceeding KPI by 30,000 views)
  • Promotional campaign had a CTR of 50% above industry standard
  • 60% of the videos were seen in full
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DATE: Q4 2013

MARKETS: Chicago, LA, San Francisco, Miami, New York City