LA GUERRERA

A turnkey marketing campaign fueled by unique content to build awareness of MundoFox premiere “La Guerrera. A moving tale of courage and resilience of a woman in the struggle for freedom from being a victim of an international human trafficking ring. The key components of the campaign included activations at Key Hispanics events encouraging women to stand up for what they fight for as well as the creation of native content that was organically associated to La Guerrera through real life cases of human trafficking survivors driving interest and engagement to the series.

LA GUERRERA

SCOPE OF WORK

1 - Coordination, Logistics and Execution of 3 custom activations at key events in LA, MIA, NY. Included video content creation highlighting events's recap and short testimonials of what people fight for.

2 - Production, pre-production, post-production and distribution of 5 #soyunaguerrera video testimonials highlighting survivor stories.

3 - Creation and distribution of all native and editorial content (5 editorial/PR and 8 Native Articles)

4 - La Guerrera Branding Media support: Print (28 FP4C branding Ads), Digital (10.5 million impressions) and social media (40 posts)

5 - Measurements and Analytics: weekly reports and campaign optimization

RESULTS

  • Unduplicated reach of 12.5 Million
  • Average CTR of 0.23%
  • 93.8K content video views
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DATE: Q2 2015 (6 weeks)

MARKETS: US National