SCOPE OF WORK
1 - Coordination, Logistics and Execution of 3 custom activations at key events in LA, MIA, NY. Included video content creation highlighting events's recap and short testimonials of what people fight for.
2 - Production, pre-production, post-production and distribution of 5 #soyunaguerrera video testimonials highlighting survivor stories.
3 - Creation and distribution of all native and editorial content (5 editorial/PR and 8 Native Articles)
4 - La Guerrera Branding Media support: Print (28 FP4C branding Ads), Digital (10.5 million impressions) and social media (40 posts)
5 - Measurements and Analytics: weekly reports and campaign optimization
- Unduplicated reach of 12.5 Million
- Average CTR of 0.23%
- 93.8K content video views