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A turnkey video content marketing campaign to increase awareness and drive consideration of Amtrak Northeast corridor. The videos highlight how Amtrak gets you closer to your family, friends and the cities you love as well as all showing the benefits available when traveling with Amtrak.

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SCOPE OF WORK

1 - Production, pre-production, post-production and distribution of 3 videos 60 to 90 sec long, 1 promo video 30sec long.

2 - Promotional Media Support: Digital (15 Million impressions), Social Media (organic & paid posts) and SEM

3 - Design and development of all promo units

4 - Responsive custom website Ideation, Creation & Maintenance

5 - Measurements and Analytics: weekly reports and campaign optimization

RESULTS

  • Branding campaign had a 0.20% average CTR (150% above Industry standard)
  • 256.1K video views
  • Social Media reach of 874K
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DATE: Q3 - Q4 2015 (12 weeks)

MARKETS: US National