MECANICOS DE BANQUETA

A turnkey marketing campaign fueled by engaging content to build awareness and consideration among Hispanic males for Quaker State Oil.

MECANICOS DE BANQUETA

SCOPE OF WORK

1 - Production, pre-production, post-production and distribution of 5 videos 60 to 90 sec long, 1 promo video 30sec long and 1 pre-roll video 15sec long.

2 - Creation of 6 Native pieces (Articles/Listicles) featuring useful tips of car care and maintenance

3 - Branding and Promo Media Support: Digital (14.7 Million impressions) Social Media (organic & paid posts) and SEM

4 - Design and development of all promo units

5 - Responsive custom website Ideation, Creation & Maintenance

6 - Measurements and Analytics: weekly reports and campaign optimization

RESULTS

  • Branding campaign had a 0.25% average CTR (212% above Industry standard)
  • 521.6 K video views
  • Social Media reach of 2.5 Million
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DATE: Q3- Q4 2015 (4 months)

MARKETS: US National