QUIEN MATO A PATRICIA SOLER

A turnkey marketing campaign fueled by unique content to build awareness of MundoFox premiere Quien Mató a Patricia Soler. A TV series where a woman is wrongfully accused of killing her best friend and after spending 17 years in prison she comes out for vengeance. The key components of the campaign included screenings of the premiere at movie theaters as well as the creation of native content that was organically associated to QMAPS through real life cases of the wrongfully accused driving interest and engagement to the series.

QUIEN MATO A PATRICIA SOLER

SCOPE OF WORK

  • 1 - Coordination, Logistics and Execution 4 screenings at movie theaters in Key Hispanic markets (LA, SJ, MIA, NY)
  • 2 - Creation of a media plan to promote and drive people to the screenings
  • 4 street teams in Key markets (12 days, 60K flyers)
  • Print ( 20 FP4C invitations and 7 front page call out) Radio (54 spots and 12 live mentions), Digital (350K impressions) and social media (45 paid/organic posts)
  • SMS campaign (23.2K unique numbers)
  • 3 - Pre-production, production, post-production and distribution of 4 recap videos
  • 4 - Creation and distribution of all native and editorial content (4 editorial/PR and 4 Native Ad Pieces)
  • 5 - QMAPS branding media support: Print (38 FP4C branding ads), digital (10.7 Million impressions) and Social media (7 organic posts)
  • 6 - Measurements and Analytics: weekly reports and campaign optimization

RESULTS

  • Unduplicated Reach over 19.1 Million
  • Over 78,000 content video views in one week
  • QMAPS Branding campaign had a CTR of 87.5% above industry standard
  • Increase in MundoFox primetime ratings during February sweeps (Highest monthly average primetime ratings)
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DATE: Q1 2015 (6 weeks)

MARKETS: New York, Los Angeles, San José and Miami