CLUB DE CUERVOS

A turnkey marketing campaign to build excitement and build awareness about Netflix first Hispanic original series Club de Cuervos. The key component of the campaign was bringing Club de Cuervos to life through a faux fan club flash mob activation.

CLUB DE CUERVOS

SCOPE OF WORK

1 - Creation of #SomosCuervos Fan club: 10 Social Media Influencers, 3 futboleros, 6 actors/extras, 3 Directors, 6 content producers and 8 media influencers

2 - Ideation, Logistics and Execution of a faux #somoscuervos fan club flash mob activation during a MLS game in Los Angeles. Activation include:

  • Tailgating activation
  • Design and production of #somoscuervos items: 1000 business cards, 50 jerseys, 50 caps, 150 T-shirts, hors, 1 flag and a fan dressed as a Cuervo
  • Content creation and distribution through live social media posts by #somoscuervos fans through the activation pre game, during and post game (Facebook, twitter, Instagram & Vine)

3 - Club de Cuervos branding media plan with standard and rich media units including 8 HPTO (14.9 million impressions)

4 - Social Media tracking buy (Keyhole)

RESULTS

  • Branding Digital impressions delivered 126.5% of goal
  • 0.33% average CTR (312.5% above industry standard)
  • Over 2.3 Million social media impressions (Twitter and Instagram, does not include Individuals's Social Media impressions)
  • 40K Fan Actions

DATE: Q3 2015

MARKETS: US National