THE FREESTYLERS

Main objective was focused on capitalizing on the fever of the 2014 World Cup in an organic and natural way through a content marketing campaign featuring FIVE OF THE MOST TALENTED HISPANIC SOCCER FREESTYLERS in the country. In a series of videos we introduce a day in the life of each of these amazing talents and watch them perform their most stunning tricks using the city as their stage. Real soccer is not only played in the stadiums but also on the streets and is a way of life.

THE FREESTYLERS

SCOPE OF WORK

  • 1 - Concept ideation and creation
  • 2 - Social Influencers crowdsourcing
  • 3 - Pre-production, production, post-production, distribution and promotion of 6 webisodes 60 to 90 sec long plus 1 promo video
  • 4 - Digital Execution:
  • Online Media - Rich & Standard units
  • Promotional units creative
  • Native Advertising Units to promote episodes
  • Social Media strategy, promotional planning and amplification
  • Website Ideation, Creation & Maintenance
  • Responsive HTML coding for mobile/tablet
  • Measurements and Analytics: weekly reports and campaign optimization

RESULTS

  • 232,000 video views
  • Campaign had a 0.15% CTR (Industry standard=.08%)
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DATE: Q3 2014 (13 weeks)

MARKETS: US National